A. Summary:
- The song we chose was Badfish by Sublime, which is an alternative rock band from the 90s, and the song's lyrics are about the struggle of drug addiction. We had to choose a name for our own band so we decided to call it "Agord", as it means "drugs" backwards in Spanish. We started off by doing extensive research on other bands of the same genre to build our own marketing strategy and plan. The first thing was to research and define our target audience, which is a key part of the success of a band. Then, we created different ways for the audience to connect with the band such as an Instagram profile, a blog, a web page, and a merchandise line. After most of our plan was done, we had to make the music video for the song so we created a storyboard, which defined all the different shots we were going to record. We chose to produce a story telling and promotional video as we wanted to create an image for the singer of the band. The video was about how our main singer falls back into the party and drug world after his girlfriend breaks up with him. We focused on the use of lighting to portray emotions such as anger(red) and sadness(blue), as well as an overall dark setting throughout the video. Finally, it was the time to present our campaign, so we put all the information into a very simplistic and modern looking presentation on google slides so it was attractive for the audience to see. We tried to balance the information we presented between the 3 of us and keep the presentation engaging. Also, after the presentations we critiqued each one and read what our classmates had to say about ours so we could reflect on what we did wrong and keep the positive aspects for future presentations.
B. Description of research:
- We started off researching the genre to see how other current alternative rock bands have been able to promote their image through different marketing strategies. Our case studies were 21 Pilots and Panic! At the Disco, which helped us study the effect of social media, blogging, merchandise, and fan interaction on their image. Also, we researched the audience of alternative rock music to make the best decisions fit for our target audience, like the focus on live performances. For our music video, we chose to do a storytelling/promotional video because that was the most common type of video we saw of alternative rock bands.
C. Description of marketing creations:
- We created an Instagram page and uploaded pictures of the logo, the artist, an update videoblog, and promotional posts for the upcoming song Badfish. We always included hashtags in order to reach more people, which even made a real-life artist message us to collaborate on a song. We created a very intuitive web page on Weebly that included many different sub-pages like news about the band, merchandise, upcoming tours, and contact information to create a close interaction with the fans. Also, we created a blog for Agord to update his fans on his upcoming music and what his everyday life is like. Finally, we created real-life merchandise like hats and t-shirts with the band's logo on them for fans to use and support the band.
D. Things I learned for the portfolio project:
- I learned the importance of a storyboard prior to producing a video as it helped immensely at the moment of recording because we already knew what we had to do after every scene. Also, with the help of my classmate's critiques I realized how I need to be more engaging with the audience at the time of presenting so they are more interested in what I'm saying. We learned the importance of lighting as it has a great effect on the tone of the video and it can convey many different feelings and emotions. In the general aspect, I improved my abilities to work in a group and divide the work equally and improved my abilities to record a video that portrays a message and contains many different meaningful shots.
Video:
No comments:
Post a Comment